Friday, July 18, 2008

This BUD's for EU

It is amazing how family squabbles can turn into international incidents. Granted, family squabbles in the past were much worse, with wars of succession, sometimes lasting a hundred years. Eleanor of Aquitaine’s progeny were particularly troublesome as were some of Queen Victoria’s bunch. Usually those who felt it worst were the peonic pawns who were dragged in as cannon fodder, or earlier, lance fodder.

Now we have the Busch family….not to be mistaken for the Bush family whose troubles are well known. I am talking specifically about Uncle Adolphus and his nephew August. And who will suffer most….the peonic pawns….the American beer drinker. Even as Uncle Adolphus and his Belgian cronies at InBev swallow up the Busch legacy, the de-Americanization of the brew has already begun. Clydesdale’s are being retired and, possibly, being sent to some Belgian glue factory while some European draft horse muscles its way in. That should cause a bit of a row at the next Pasadena Rose Parade! And what of the Bud name itself. Now that the Belgian’s have control, will they kill the brand in favor of the Czech Republic upstart…Budvar?

While we were looking towards Asia, the Europeans snuck in and stole our culture…our soul…and, shamefully, with the help of Benedict Adolphus Busch! It is truly the time of the St. Louis Blues!!

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